IT
Ironsector Team
Ironsector Digital Marketing Team
July 23, 2026
TL;DR // Direct Answer

Online Reputation Management (ORM) is the practice of controlling brand perception on search engines. Key steps: (1) Build positive branded assets (LinkedIn, Crunchbase, press releases) to push negative links off Page 1, (2) Implement post-service SMS review request automation, (3) Respond to 100% of reviews within 24 hours, and (4) Monitor brand mentions continuously.

87%of buyers read Google reviews before contacting a business
1 Negativeresult on Page 1 costs up to 22% of potential revenue
5+New monthly Google reviews required to maintain rank velocity

1. Controlling Your Brand SERP

When someone searches your company name, the top 10 results dictate their trust. Unclaimed directory pages, old news articles, or competitor comparison pages can leak revenue. Owning your Page 1 requires launching optimized social profiles, corporate profiles, and press releases that outrank third-party noise.

2. Review Velocity Systems

A single negative review can tank your conversion rate if left unaddressed. Implementing an automated review generation funnel via SMS and email captures feedback immediately after service delivery, escalating 5-star ratings to Google and routing complaints to customer care.

Protect Your Brand's Digital Reputation

Our ORM specialists help you suppress negative search results and build 5-star review momentum.

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